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And Finally Business News Digital
Spotify rolls out AI DJ into loads more markets
By Chris Cooke | Published on Wednesday 9 August 2023
Spotify’s AI DJ is expanding into lots more markets, giving more users the opportunity to let the good old machine choose the tunes and provide some commentary (albeit only in English for now) about what they’re listening to. Good times!
The personalised curation and commentary service – which is still technically in beta – first went live in the US and Canada earlier this year, before becoming available in the UK and Ireland in May. It will now also be available to premium Spotify subscribers in various other markets, especially in Asia and Africa.
Which is surely super exciting, given Spotify tells us that “DJ has become the most discussed Spotify feature on social media among users”.
That’s right, the most discussed Spotify feature on social media among users! Or, to be more precise, in tweets in the first half of this year from users with a publicly identifiable location, clarifies a footnote. But still, that’s lots of discussion.
And, says Spotify, “we’ve found that when DJ listeners hear commentary alongside personal music recommendations, they’re more willing to try something new or listen to a song they may have otherwise skipped”.
Plus, “as we bring DJ to new markets, we’re seeing users tune in even more, with fans spending nearly one-third of their listening time with DJ”.
Wow, good stuff. And now for another footnote. “Results based on eligible DJ users (premium users in the US, Canada, UK and Ireland on mobile) and collected from 19 Jul 2023, to 25 July 2023”. Thanks Spotify!
“At its core, DJ is all about connection and discovery. DJ’s powerful combination of our personalisation technology, generative AI in the hands of our music experts, and a dynamic AI voice makes it possible for listening to feel even more personal, and fans keep coming back for more”, adds the official blurb.
“Since DJ is still in beta”, it then concludes, “we’ll continue to iterate and innovate to evolve the experience over time, so stay tuned for more”. Oh we will Spotify. Well, not me personally, but I’ve trained an AI to stay very much tuned in for more.
