Business News Digital Labels & Publishers

StemDrop to allow TikTok users to remix new music from Max Martin

By | Published on Wednesday 19 October 2022


TikTok, Samsung, Universal Music and that Simon Cowell have all teamed up to create StemDrop – a new initiative that will give TikTok users the opportunity to remix songs written by top songwriting teams.

When StemDrop launches on 26 Oct, the stems for 60 seconds of a new song written by Max Martin, Savan Kotecha and Ali Payami will be made available on TikTok.

From there, users of the video sharing app will be able to remix the track and upload their own version. The best will then be showcased on the official StemDrop profile. The idea apparently being that this will be a way to discover hot new creative talent.

“Hit songs are like diamonds and they can change an artist’s career overnight”, says Cowell. “With tens of thousands of songs uploaded every day this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world. The premise was always very straightforward: ‘What would happen if the best songwriters in the world wrote a song for the world?’”

“We have no idea what’s going to happen”, he goes on. “I do know there are so many incredibly talented people who are trying to stand out and I hope and believe this could make a big difference to their careers”.

“It says everything about Max, Savan and Ali that they have decided to give this song to the TikTok community to record and collaborate with them”, he adds. “And I want to thank them so much for believing in this idea. In addition, I want to thank TikTok, Samsung and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing”.

TikTok’s Global Head Of Music, Ole Obermann, adds: “We are THRILLED to finally announce StemDrop to the world. Some of the biggest names in entertainment, music and technology are coming together to supercharge music discovery in a way never seen before, using the power of TikTok to unearth new talent”.

“Every day, brilliant, undiscovered artists and songwriters turn to TikTok to share their music and find a global audience”, he adds. “StemDrop will put a spotlight on this talent and act as a springboard to help them build their careers”.

You’ll have to wait until 26 Oct to see this thing in action, but you can follow the StemDrop profile on TikTok now.

READ MORE ABOUT: | | | | | |