This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Artist News Business News Live Business
Stockholm’s Globe venue becomes the Avicii Arena
By Chris Cooke | Published on Wednesday 19 May 2021
An arena venue in Avicii’s home town of Stockholm has been renamed in honour of the late producer, real name Tim Bergling. The globe-like venue, most recently known as the Ericsson Globe, will now be called the Avicii Arena.
It’s part of a partnership between the venue’s operator ASM Global and the suicide prevention and mental health awareness charity set up by the producer’s family, the Tim Bergling Foundation. The renamed arena will host a number of events organised by the Foundation, which focuses on suicide prevention among young people worldwide.
ASM Global says that the idea of the partnerships first came about when an Avicii tribute concert was staged in another Stockholm venue that the company operates.
The company’s CEO, Ron Bension, told Billboard: “Hosting the tribute, we knew there was a void left after Tim passed. The people that run our venues around the world are members of those communities. They know what’s happening, and it’s my job to listen and then throw the weight of ASM Global behind it”.
The producer’s father, Klas Bergling, added of the tie up with ASM: “They asked if we were open to calling it the Avicii Arena and we were so honoured by just the question. For us, the possibility of taking the Tim Bergling Foundation into the arena for longterm activity is a very unique opportunity”.
The partnership between the venue and the charity is also backed by Swedish insurance company Trygg-Hansa and retailer Bauhaus, both of which have their own mental health initiatives.
