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Stones do merchandising deal with Universal
By CMU Editorial | Published on Friday 31 July 2009
Universal’s merchandising business Bravado has done a deal with The Rolling Stones, meaning the band’s merchandising will be handled by the same major music firm as their recordings. As previously reported, Universal Music now controls all of the Stones’ post-1971 catalogue.
Confirming their new deal with Jagger et al, Bravado CEO Tom Bennett told reporters: “Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family. Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets”.
