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Superstruct invests in Norway’s Øyafestivalen

By | Published on Thursday 9 August 2018


The increasingly acquisitive Superstruct Entertainment has announced another alliance with a European music festival, this time Øyafestivalen in Norway.

Superstruct was set up last year by US investment firm Providence Equity Partners. It’s headed up by Cream founder and former Live Nation dance music chief James Barton and former Ingenious music investments man Paul Bedford. Other European live music ventures it has already partnered with include Sziget, Elrow and Sonar.

Claes Olsen, Booking Manager at Øyafestivalen, said earlier this week that by allying with Superstruct, his organisation will be able to “promote Norwegian music through channels we would otherwise not have had access to while also boosting Oslo as a festival city”.

Adding that Øyafestivalen would remain an autonomous entity, Olsen went on: “This partnership is about the festival becoming part of a larger group with common interests. However, our festival will continue to be run by the same management, it will maintain the profile that our audience knows and loves, and Øyafestivalen AS will remain a Norwegian company based in Oslo”.

Speaking for Superstruct, Barton said: “We are delighted to be partnering with Øyafestivalen, one of Europe’s leading urban festivals, and the leading festival in Norway. We look forward to welcoming their senior leaders to our management team and continuing to promote outstanding live music events”.