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Syco appoints new marketing chief
By CMU Editorial | Published on Friday 3 December 2010
Simon Cowell’s Sony division Syco has appointed a new marketing chief. Mark Hardy comes from within the Sony family, but from Sony Computer Entertainment rather than music where he worked on all sorts of PlayStation nonsense. Prior to that he worked in movie marketing at Disney, which I think tells us a lot about Syco’s ambitions and approach.
Syco top man Sonny Takhar confirmed the appointment, telling CMU: “I am delighted that Mark has joined us at such an exciting time for the company. He has proven he is one of the finest marketing executives in entertainment and joins Syco as a key member of our management team. Mark will be responsible for driving creative and commercial excellence around our artists’ campaigns”.
Mark Hardy himself added: “I’m thrilled to be joining Syco Music at such a key stage in the company’s history. The music industry is changing fast and Syco Music is in a fantastic position to take advantage of new revenue streams, new marketing channels such as social media and the potential of digital distribution. I hope to bring a new perspective to a company which is already driving innovation in entertainment marketing”.
