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And Finally Artist News Brands & Merch
Taylor Swift reps say rapidly fading merch is probably part of the “vintage” design
By Chris Cooke | Published on Wednesday 5 April 2023
Taylor Swift fans have been informed that – if apparel bought from the merch stall on her current tour quickly fades in the wash – well, that’s part of the design idiots.
Or maybe the fans just washed the branded clothing wrong, double idiots. Or maybe, just maybe, something’s gone wrong with the production of the garments and maybe, just maybe, replacements will be offered.
An article on the Vulture site features several Swift fans not too happy about their quickly fading merch purchases. “After one wash, the print was horribly faded to the point Taylor’s face on the print was unrecognisable”, says one fan called Emilia.
She apparently waited for over five hours to buy a grey quarter-zip sweatshirt at one of Swift’s Las Vegas shows. “It was also $65”, she adds “which I feel like is more than enough for it to hold up. It’s super disappointing that it looks this bad”.
But worry not Emila. That sweatshirt’s meant to look a bit shit. It’s “vintage” see. “Due to the particular ink curing process used on certain tour collection products, after washing your merchandise you may see a faint fade on the product print”, says an official statement on the musician’s website. “This slight fade is related to the product’s distressed, vintage look”.
“Please also note”, it then adds, “it is important to follow product care instructions as listed on the product label when washing and drying your items, to best protect and maintain the product’s look and feel”.
Which presumably means, while it’s meant to look a bit shit, because, you know, “vintage”, if your t-shirt or sweatshirt looks really shit, well that’s probably due to your own shitty laundry practices.
“If after washing your product you notice a dramatic loss of pigment or ink bleeding on your product”, the statement then concludes, “please contact [us by email] so we can help address the concern, and provide a replacement if necessary under our exchange policy”.
So that’s all good then. By the way, if you wash this web-page, there’s a very high change it will fade. But don’t worry, it’s just part of our vintage design.
