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Business News Digital
Tech firm launches merch-selling Facebook bot
By Andy Malt | Published on Thursday 26 January 2017
Tech company We Make Awesome Shit has officially launched a new Facebook messenger bot for artists, which has been piloted with a number of major label acts. The bot allows artists to communicate with fans and then sell them stuff.
Using The Bot Platform artists can invite fans to join in with conversations through Facebook Messenger, sidestepping the need to endlessly buy advertising and boost posts. In a two month test of the service with Axwell /\ Ingrosso, Olly Murs, Bastille, Hardwell and Zara Larsson, WMAS reports that it sold over £10,000 worth of merch for Axwell /\ Ingrosso alone.
The bot can be programmed to give a range of responses to different interactions from fans, as well as pushing out scheduled messages. “We wanted to build a system for non-technical people to create their own bots and to experiment with them”, says Tom Gibby of WMAS.
CMO of ATM Artists Sean Hill adds: “Thanks to The Bot Platform we can now send broadcast messages to 10,000+ fans so that’s mega powerful for releasing new music etc, we’ve managed to sell over £10,000 worth of merch directly via Facebook Messenger in just a couple of months. It’s going to be at the forefront of all our marketing for 2017”.
For more information on The Bot Platform, check it out here.
