Brands & Merch Business News Releases Retail

Tesco to sell new Iron Maiden album on vinyl

By | Published on Tuesday 1 September 2015

Iron Maiden

Tesco will be stocking Iron Maiden’s first studio album in five years when it goes on sale this Friday, which might in itself be surprising – it not being a compilation of love songs or dad rock – but get this, the supermarket’s only bloody well selling it on vinyl. Woo, yah, vinyl revival, and all that nonsense.

Says the supermarket chain’s Michael Mulligan to the Press Association: “In the last year, we began selling record decks in our largest stores and initial sales are very encouraging, so giving our customers some new vinyl to play on those decks seems like the logical next step”.

It’s true. A logical next step. Like he said. “And there can be no better way to launch this trial than working with one of rock music’s most iconic bands and their eagerly anticipated new album”, muses Mulligan. “We are anticipating demand for ‘The Book Of Souls’ to be as high as Iron Maiden’s last album, which was the band’s most successful to date, reaching number one in 28 countries including the UK. If this trial is a success, then we would consider selling more vinyl albums before the end of the year”.

Tesco won’t be selling more vinyl albums before the end of the year. But it will be selling this one, in 55 of those Tesco Extra stores you get these days.