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Business News Media
The Box rebrands
By Chris Cooke | Published on Monday 28 October 2013
Good news for fans of new logos and bland music television, The Box has a new image and onscreen branding as of today. Such treats, and with 58 days still to go til Christmas!
Explains Box TV’s Marketing Director Melissa Pine: “As the most mature and forward thinking of our network of brands, the rebrand continues to connect with our ever demanding 16-24 audience who may not have grown up with The Box, without alienating core fans”.
Good news for the “core fans” then, who were very close to being alienated there I think. Adds the channel’s Art Director Francois Cassin: “The biggest challenge for us was to successfully combine a wealth of brand heritage with a new, cutting edge approach. I believe the new logo and channel identity does exactly that”.
