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Business News Digital Labels & Publishers
The Orchard launches mobile-friendly analytics service
By Chris Cooke | Published on Tuesday 22 March 2016
Distribution business The Orchard has announced the launch of a new mobile analytics application, which is a ‘mobile-optimised version’ of the company’s existing stats platform, meaning labels distributing music via the firm can get label and release-level data about streams, downloads and user-generated content matches on the go. All you need is an account, a phone, an internet connection and the inclination. Easy.
“The Orchard clients have experienced a robust dashboard and full digital transparency for a decade”, says Brad Navin, CEO of the Sony Music-owned distributor. “Analytics and data remain core to our value proposition and our clients depend heavily on this real-time information. We are proud to offer portable and detailed insights to our clients in an intuitive and first-of-its-kind mobile application”.
The company’s CTO JP Lester then chipped in: “The message from our clients has been loud and clear – fast and accurate analytics are becoming increasingly critical to informing key business decisions. Our team has responded by delivering a solid first step in this product which not only caters to that need, but also lays a solid foundation for us to build upon as we watch our data volumes continue to grow exponentially”.
