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The Orchard partners with China’s Taihe Music Group

By | Published on Tuesday 20 September 2016

The Orchard

Distribution firm The Orchard has announced a new partnership with Chinese music company Taihe Music Group. The deal will see The Orchard’s catalogue pumped into a variety of digital music services in China, while it, in return, will rep Taihe’s catalogue outside the country.

“We have been monitoring the Chinese market and its enormous potential for years now, waiting for the perfect opportunity for a strong entrance”, says Tom Wheeley, VP Of Global Business Development at The Orchard. “Working with Taihe Music Group to mutually expand the reach of our artists and labels is exciting not only because of the new audiences we stand to connect with, but also because TMG are as relentless champions of independent music as we are”.

“We are very excited for this win-win partnership and foresee it will be a significant milestone for the global digital music industry”, adds TMG CEO Qianshimu.

The Orchard’s full catalogue will now be available on Chinese digital music services Ali Music, Kugou, Kuwo, NetEase Cloud Music, QQ Music and Baidu Music, all of with are operated by TMG.