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The Saturdays’ Frankie Sandford named Mind ambassador, launches Alton Towers competition

By | Published on Monday 21 January 2013

Frankie Sandford

Frankie Sandford of The Saturdays has been announced as a new ambassador for mental health charity Mind. She joins Alistair Campbell, triple jumper Phillips Idowu, artist Stuart Semple and comedian Ruby Wax in the role. Obviously for anyone to step out and speak publicly about their mental health is a big deal, but for someone so young and prominent in pop music to do so is really important and will potentially go a long way to reducing the stigma around these issues.

Sandford’s first duty in her new role is to go to Alton Towers, which sounds alright. She’ll be riding the rollercoasters with the winner of a competition, the entry fees for which will go to the charity. You can enter here.

Says Mind Chief Exec Paul Farmer: “We’re thrilled that Frankie has chosen to work in partnership with Prizeo to help raise funds for the vital work Mind does. We want to thank Frankie and to encourage everyone to enter the prize draw for this once-in-a-lifetime opportunity. We are the leading mental health charity in England and Wales but we can’t do what we do without you. Putting your money forward doesn’t just give you the opportunity to win this unique experience, it goes towards helping the one in four of us who experience a mental health problem every year. Give generously and good luck!”

In the below video, Frankie explains why she chose to work with the charity and discusses her experience with anxiety and depression, as well as how she sought help.