Brands & Merch Business News Deals Live Business

Three MAMA venues renamed by O2

By | Published on Tuesday 13 October 2015

MAMA & Company

The first real signs of Live Nation’s purchase of MAMA & Company earlier this year have arrived, in the form of the renaming of three of the company’s venues. The Forum in London, Manchester’s The Ritz, and The Institute in Birmingham will henceforth be known as The O2 Forum Kentish Town, The O2 Ritz Manchester and The O2 Institute Birmingham.

Well, that’s what they’ll be known as to O2 employees and people who answer the phone at those venues. The rest of us can carry on calling them The Forum, The Ritz and The Institute. Forever and ever, amen.

Live Nation COO Paul Lathm says in a statement: “For the last eight years, our work with O2 has pioneered the way brands work within the music sector. Together, we have provided an extremely valuable proposition to fans of live entertainment, and we look forward to adding these fantastic venues on board to deliver an even greater fan experience”.

O2’s Consumer Director Nina Bibby adds: “We are delighted to be adding these three iconic venues to the O2 Academy portfolio. With these additions we are giving our customers access to even more great live music 48 hours ahead of general release through [our] Priority Tickets [programme]. Not only this, but once the customer gets inside they will have access to a whole host of Priority benefits to make their experience even more special”.

I hear they will be putting music on at these places too.