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Tidal makes Prince exclusive available to the world

By | Published on Tuesday 15 September 2015


“Prince is releasing an album exclusively on Tidal”, you chuckled to yourself a month ago. “I guess an album only four people can access is pretty exclusive”.

Then you repeated that last line to yourself again, and slapped your hand down on the desk in front of you, so happy were you with your joke. You repeated it a total of seven times in the pub later, three times to the same person.

And that’s fine. Of course it’s fine. Except you weren’t up to speed with the new definition of “exclusive” over at Tidal.

Sure, if you want to stream the album, you’re going to need to sign up as Tidal’s fifth user. But you want a download or a compact disc? Well, anyone can get those. Though you do have to buy them from the Tidal website, so it totally still counts as an exclusive.

Announcing the Tidal deal last month, Prince said: “After one meeting, it was obvious that Jay-Z and the team he has assembled at Tidal recognise and applaud the effort that real musicians put into their craft to achieve the very best they can at this pivotal time in the music industry. Secondly, Tidal have honoured us with a non-restrictive arrangement that once again allows us to continue making art in the fashion we’ve grown accustomed to and we’re extremely grateful for their generous support”.

The album was made available for streaming on Tidal on 7 Sep, before the digital firm exclusively made downloads and CDs available to anyone in the world.