This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital
TikTok launches #NewMusic Hub
By Chris Cooke | Published on Monday 15 May 2023
TikTok has announced the launch of a #NewMusic Hub within its app which it describes as “a dedicated space for artists around the world to showcase their new songs and where fans can discover their next favourite track”.
The new hub utilises the existing #NewMusic hashtag that is used by artists and labels within the TikTok app to tag the latest releases and which, says TikTok, “has already amassed over nineteen billion views on the platform”.
“Whether you’re looking for new music from a major artist like Lewis Capaldi’s ‘Wish You The Best’, or emerging artists like D4vd’s ‘Petals to Thorns’ or Astrid S’s ‘Darkest Hour’, TikTok is the ultimate treasure trove for hot new tracks and new discoveries”, the official blurb goes on. “The new #NewMusic hub will pull these new releases into one place to make them easier to find and enjoy for new music fans”.
To promote the launch of the new hub, TikTok has also announced partnerships with the Jonas Brothers, Miguel and Niall Horan because, well, why not? Who would want launch a new music-centric hub on a sometimes controversial video-sharing app without the involvement of the Jonas Brothers, Miguel and Niall Horan? Not I.
“We are THRILLED to launch the #NewMusic Hub, which celebrates and champions artists of all genres, from up-and-coming talent to international superstars”, adds Paul Hourican, TikTok’s Global Head Of Music Content & Partnerships.
“TikTok is already a destination for artists who want to preview their newest works and for music fans looking to discover new music”, he goes on, “and this new feature will give artists a new way to connect with our global community. It presents an exciting opportunity to inspire artist creativity, spark connections, and foster a diverse musical landscape that embraces the unique talents and passions of artists and fans”.
