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TikTok’s Ole Obermann, BBC’s Lorna Clarke and Ghostpoet join TGE Conference line-up

By | Published on Wednesday 14 April 2021

The Great Escape 2021

More details have been announced today about this year’s Great Escape Conference, which will be happening online on 13 and 14 May. TikTok’s Global Head Of Music Ole Obermann and the BBC’s Controller Of Pop Lorna Clarke both join the In Conversation programme, while PPL, PRS and the PRS Foundation will together present this year’s artist in conversation with Ghostpoet.

CMU will again curate three core thematic strands as part of this year’s TGE Conference: Future Music Talent, Future Music Strategies and Future Music World. More details about some of the discussions that will be taking place as part of those strands have also been published today.

Future Music Talent is all about how the music industry can better support its talent, both on and off stage. Music educators and industry leaders will consider everything that an aspiring artist needs to know beyond the actual music-making, while four top artist managers with experience working with early-career artists will discuss what the fanbase building process looks like in 2021. There will also be a session considering how the music industry can better educate its existing community.

Future Music Strategies is supported by BPI, and looks at the latest trends and developments in the business of music. There will be two sessions putting the spotlight on all things data, the first fan data, the second rights data. How can artists, labels, managers and promoters make better use of fan data, and how will new privacy laws – not to mention the ongoing war between Apple and Facebook – impact all that? Meanwhile, what do we need to do with music rights data to improve the online music experience, and to make sure the right people get paid?

Other confirmed sessions in this strand will consider the future of the live sector in the post-COVID and post-Brexit world, as well as putting the spotlight on who the real influencers are in music today.

Future Music World will investigate and celebrate initiatives that are making the music world more diverse, more sustainable and more healthy. Confirmed sessions include one looking at what the industry at large can learn from some inspiring diversity initiatives that are truly delivering. Another session will deal with the tricky topic of cancel culture, while a third asks “has the digital revolution liberated or locked out music-makers?”

Alongside the three main CMU+TGE strands, delegates will also have access to the aforementioned In Conversation programme; panels from TGE’s industry partners like AIM, Ditto Music, MMF, PPL, PRS, PRS Foundation, SyncVault and VEVO; and the TGE Elevate webinars, fact-packed online talks providing beginner’s guides to different aspects of the music industry.

Among the In Conversations, TikTok’s Ole Obermann will give his perspective on how artists, labels and the wider industry can best interact and utilise the TikTok platform. Meanwhile, Lorna Clarke will discuss her 30 year career in radio, as well as her current role overseeing the broadcaster’s five pop music radio networks alongside pop music output across BBC TV and online.

Plus Mercury Prize nominated Ghostpoet will be sharing his perspective and insights with Ivor Novello Award winning songwriter and President of the PRS Members’ Council, Michelle Escoffery. They all join Hipgnosis Songs Fund’s Merck Mercuriadis, Women In CTRL’s Nadia Khan and TaP Management’s Wendy Ong in this year’s In Conversation programme.

In terms of the TGE Elevate educational programme, supported by Arts Council England, CMU:DIY will be on hand to explain how music-makers make money, how music copyright and streaming works, and what music-makers need to know about data. Sentric Music will also be presenting two talks as part of this programme: ‘WTF Is Music Publishing?’ and ‘Nine Steps To Land A Sync Deal’.

All of this will take place within the TGE Online platform, where delegates will also be able to access a load of on-demand content before and after the actual conference, and network with and meet other music industry professionals from all over the world.

To find out more about the TGE Conference and to buy your tickets check out the website here.

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