Timberlake’s MySpace gig agreed very last minute

By | Published on Monday 4 July 2011

Justin Timberlake

Talking of MySpace, how is Justin Timberlake planning on restoring the social network he’s just been put in charge of back to its former glory? With a talent contest, of course.

Well, that’s one of the ideas being considered, according to the singer-come-actor’s longtime manager Johnny Wright, who has told the Associated Press: “Whether it becomes a talent competition or something like that, those are things that we will still flesh out. We definitely want to bring the industry back to MySpace to really look at the talented people that have put their faces there”.

To be fair, if that sounds like a pretty flimsy plan, Timberlake has only been on board to lead the all new MySpace, which was bought by Specific Media last week, for the last fortnight.

The link between Timberlake and Wright and Specific owners Tim, Chris and Russell Vanderhook – a branding executive – only put the two parties together, via conference call, on the Friday before last. A face to face meeting took place last Tuesday, and a deal was done between the two parties just half an hour before Specific announced its acquisition of the flagging digital company.

Which all sounds rather speedy and exciting. Let’s hope they can pump some of that speed and excitement into the lacklustre website they now own.