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Thursday at the Great Escape conference

By CMU Editorial | Published on Thursday 11 May 2023

Today’s CMU+TGE focus is music and deals, presented in association with beatBread. Tapping into CMU Insights research, we are looking at deal-making across the music industry in 2023, including the deals done between artists and their business partners, and between the industry and other businesses making use of music.

We began the day by discussing what music-makers who are running their own artist businesses need from their industry partners – including money, marketing and infrastructure – and what assets they have to offer those partners – including rights, revenues and reach. We will then look at the different options now available to artists and the deals they may seek to negotiate.

Either side of lunchtime are today’s keynote conversations.

At 12.45pm, promoter and Afro Nation co-founder Smade will tell the story of the creation, evolution and global expansion of the Afro Nation festival, and his work promoting and supporting afrobeats music and culture via his Smade Entertainment business.

And then at 2.00pm Ticketmaster’s EVP of Global Music David Marcus will discuss the latest trends, innovations and opportunities in the live music and ticketing sector, including how new data technologies and services can help promoters, venues and artists better plan and market their shows, and build stronger connections with their audiences.

In the afternoon, we’ll move onto the deals done between the music industry and users of music. We’ll look at the latest music consumption trends and ask what impact they will have on the industry’s digital deals in the future – and we’ll investigate how samples and interpolations are delivering new licensing opportunities for songwriters and music publishers.

All of this happens in Conference 1 at the Leonardo Royal Waterfront hotel.