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Digital
Trackitdown launches new cost cutting subscription package
By CMU Editorial | Published on Tuesday 26 July 2011
Dance-orientated download store Trackitdown.net launched a new subscription offer last week, called TID Pro, which enables dance fans to buy tracks available via the platform at what the company says is cost price. The subscription will cost ten pounds a month, and will reduce the cost of downloads to 99p for WAVs (from £1.75) and 79p for high quality MP3s (from £1.49).
Says Trackitdown.net founder Ed Real: “Customers know the frustration of deleting tracks at the checkout because they’ve simply gone over budget. TID Pro means their money now goes much further. It’s great for artists as they sell more and our unique model means labels don’t take a knock either. All labels will receive the same return as the full priced tracks so they can continue to reinvest in new artists and new music. We feel this is a groundbreaking development for the music industry which has traditionally associated discounting and subscription with loss in revenue”.
