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Trent Reznor still at Beats, MOG shuts down in the US

By | Published on Tuesday 3 June 2014

Trent Reznor

Trent Reznor is still hard at work over at Beats Music, doing all that creative stuff he does over there. And he’d like it very much if you’d stop saying otherwise. Well, he might. Or he possibly doesn’t care. He probably doesn’t care.

Rumours of Reznor’s departure from Beats Music began circulating after he wasn’t mentioned in all the post-Apple sale celebrating last week. However, when asked about the rumours about the streaming service’s ‘Chief Creative Officer’, a spokesperson for Beats told Rolling Stone: “They are false”.

Reznor himself also tweeted: “YES I am still CCO of Beats Music and looking forward to what lies ahead with Apple”.

This follows similar rumours that Beats Music CEO Ian Rogers had jumped ship before Apple dumped a load of money on Dr Dre and Jimmy Iovine, though this also seems not to be the case either. Actually, it seems that gaining Rogers’ expertise, along with that of Beats co-founder Jimmy Iovine, was in part what convinced Apple that $3 billion was a fair price for the company.

Sadly, it looks like we’ll have to keep running down the Beats staff list a bit further to find out who’s gone. Maybe Bill in Accounts. He was rubbish, anyway.

Or, how about we just pretend that MOG was a member of staff? Because MOG is gone. Well, almost. The streaming service on which Beats Music was built shut down in the US on Saturday. Existing users are being offered 60 days of free access to Beats Music.

So, that’s America all sorted, but what about Australia, where MOG is still alive and well and accepting new customers? The service is run via a partnership with tel co Telstra down under, and with Beats Music not yet launched in the country, it isn’t currently clear how long it will remain online.

Telstra itself doesn’t seem too sure, telling Gizmodo: “We’re looking forward to understanding the detail in due course and will work with Beats on this. Of course we will let our customers know more information when we know more. MOG will continue to run as normal at this stage”.