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Troy Carter to exit Spotify

By | Published on Tuesday 31 July 2018


Spotify has confirmed that Troy Carter will stand down as its Global Head Of Creator Services in September, though he will continue to advise the company after his departure. One of the firm’s higher profile music industry hires, the artist manager and entrepreneur joined Spotify in June 2016.

With a number of senior execs at the company exiting since it listed on the New York Stock Exchange earlier this year, there has been much speculation that Carter would be among them. And, of course, there was rumour that he’d resigned in protest during the hoo and the haa that surrounded Spotify’s controversial (though popular in some quarters) ‘hateful conduct’ policy when it was launched in May.

Confirming he was leaving Spotify, Carter told reporters: “I came to this company to help bridge the gap between Spotify and the creative community. Over time, that goal evolved from fixing a challenge to building a global team focused on changing the game for artists around the world, partnering with them to help bring their creative visions to life in new and innovative ways”.

He went on: “I’m very proud of what we’ve achieved but with so much accomplished, it was the right time to move out of the day-to-day into an advisory role. The knowledge, relationships and personal experiences will remain with me and I know that this talented team is committed to continuing this important work”.

Boss man Daniel Ek also did some commenting on the news, stating: “By all measures, Troy has made a tremendous impact at Spotify. When he joined our team, there was skepticism from the artist community on streaming overall. Troy has been instrumental in changing that perception and his efforts to establish true partnerships across the industry will be felt for years to come”.

Ek added: “He’s built a very capable, global team that embodies an artist-first approach and this philosophy has been adopted across Spotify. We are in an excellent position to build on the momentum we’ve established well into the future”.

Carter’s departure will also see the merger of his creator services team with Spotify’s original content and playlisting unit, which will all be led by Nick Holmsten.

News of Carter’s departure follows confirmation last week that here in the UK former 1Xtra exec Austin Daboh, who joined Spotify two years ago, has been promoted to the role of Head Of Shows & Editorial. His promotion follows the departure from Spotify of his former BBC radio colleague George Ergatoudis, who has jumped ship to big bad Apple Music.