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Brands & Merch
Tuborg renews Live Nation deal
By CMU Editorial | Published on Friday 30 April 2010
Tuborg have signed up to a new four year sponsorship deal with Live Nation that will mean the beer brand, which has been very active in the music space for sometime now, will continue to be the official beer at UK venues and music festivals operated by the live music conglom. So, that includes Wireless, Hard Rock Calling and Download.
Gareth Roberts, Director of Sponsorship & Media Relations at Tuborg owners Carlsberg UK, said: “Tuborg is fast becoming ‘the’ beer of music, and partnering up with Live Nation, the biggest music promoter in the world, is a natural fit for the brand. We are excited to announce a further four year agreement that will ensure Tuborg drinkers continue to get unique access to the best music events around”.
Live Nation’s marketing partnership man Simon Lewis added: “We are delighted to confirm our renewed partnership with Tuborg and look forward to further developing a strong relationship in 2010 and beyond, by bringing both customer bases the best live experience possible”.
