Business News Deals Digital

Uber announces a Pandora tie up

By | Published on Tuesday 28 June 2016


Pandora has followed Spotify in announcing an alliance with those Uber types. It means Uber drivers in the US will be able to get themselves a personalised Pandora stream from within their driver app – and for six months with no ads and unlimited skips for free. After six months they’ll either have to start paying or tolerate some advertising.

As with Spotify’s tie up with Uber, announced in 2014, eventually punters will be able to get in on the act, so that they will be able to force their Pandora streams into their driver’s ears via his or her car speakers. Good times.

Says Bob Cowherd, Uber’s Senior Product Manager For Music And Media, which is an actual job at a company that runs a taxi market place: “It can be challenging to find high quality music that both drivers and riders love – without radio ads and interruptions to the music. This integration will make it easier for drivers and riders to listen to the music they love”.