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Ultra International Music Publishing launches Lagos-based ‘creative hub’
By Andy Malt | Published on Monday 13 February 2023
Ultra International Music Publishing has announced the launch of a ‘creative hub’ in Nigeria in order to expand the company’s work with Afrobeat artists – this having previously been handled out of the US.
“We have been involved in the signing and development of African songwriters and producers for some time”, says CEO Patrick Moxey. “This new announcement of a creative hub in Lagos where we can help nurture the incredible talent coming out of West Africa will be a key focus for our creative team moving forward”.
A&R Manager Harold Serero has been appointed to oversee the company’s African operations. He says: “It is incredibly inspiring to get the chance to work with such uniquely talented, ambitious songwriters and artists that will shape the sound of Africa, and hopefully the world in 2023 and beyond. This is the future”.
To kick off Ultra’s work in Nigeria, the company hosted a writing camp in Lagos, with 20 producers, writers, artists and audio-visual designers – including Chopstiix, Leriq and Bloody Civilian – collaborating over three days. The results will be featured on an upcoming mixtape, titled ‘Sonic Rares’.
