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Universal announce music JV with Formula 1
By CMU Editorial | Published on Tuesday 31 March 2009
Anyone fancy a “pioneering and electrifying new global entertainment platform”? Well, people you are in luck, because Universal Music, its event production subsidiary All The Worlds, and the only slightly evil people behind Formula One have announced a new venture called F1 Rocks which will see a range of music events staged at F1 race locations, footage from which will be mixed in with some celebrity nonsense and put on the internet. As you can probably tell, I’m very excited about this.
Confirming the new venture, Universal Music International top man Lucian Grainge, told CMU: “The partnership between the world’s most thrilling sport and the world’s biggest music company is one of the most exciting entertainment initiatives to be launched anywhere. The combination of music, megastars and motor sport will create a groundbreaking, all-new entertainment spectacular, channelled through the multiple platforms open to our two global brands. I’m very much looking forward to working with [F1 chief] Bernie [Ecclestone]. He had the imagination to see the potential in F1 Rocks from the very beginning, and we want to make it a huge success on a global scale”.
That Bernie Ecclestone chap added: “I have always said that we are in the entertainment business and this deal marks a new dimension for Formula One. It is the result of many months of discussions with Lucian and I am very pleased we are now ready to go. Universal are the biggest players in the music industry and we have high hopes for what we can achieve together”.
