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Business News Labels & Publishers
Universal expands label and label services operations in South East Asia
By Chris Cooke | Published on Wednesday 18 September 2019
Universal Music yesterday announced an expansion of its recorded music operations in South East Asia with the launch of two new divisions both utilising existing label brands: Def Jam South East Asia and Astralwerks Asia. The major’s label services business INgrooves and DIY distributor Spinnup will also ramp up their presence in the region.
These expansions were all confirmed in a keynote speech by Adam Granite, the music firm’s EVP Of Market Development, at the All That Matters conference in Singapore.
On the new labels, he said: “To help lead the explosion of hip hop in the region, we are announcing the launch of Def Jam South East Asia – a new label dedicated to taking the best Asian rap talent and giving them a global platform to reach new audiences around the world with their music”.
Noting Def Jam’s legacy in the US and elsewhere, he added, “As the iconic label celebrates its 35th year, we are excited to extend its reach into South East Asia and start a new chapter in its illustrious history. Hopefully one that will be integral to the growth of hip hop and rap culture across the region”.
As for the new Astralwerks label, Granite added that the major was excited “to explore the many commercial opportunities to build this trusted electronic [music] brand locally including the potential to build out live events, merchandising and other unique fan experiences in the region alongside the recorded music strategy”.
