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Universal hires Stefan Demetriou to ramp up Globe’s audio/visuals
By Chris Cooke | Published on Tuesday 12 September 2017
Universal Music UK has announced that former EMI and Warner exec Stefan Demetriou will join its Globe Productions unit next month in a move which – says the major – “brings one of the UK music industry’s most celebrated audiovisual creatives together with Universal Music’s market-leading, Oscar-winning creative and commercial partnerships division”.
The new hire – coupled with filmmaking facilities that will be installed in Universal’s new UK HQ at Kings Cross when it opens next year – will enable Globe to “take audio/visual A&R to the next level”. Apparently.
Now, I’ve no idea what that means. And I’m guessing you have no idea what that means either. Audiovisual A&R, hey? But I’m pretty sure Universal Music UK boss David Joseph will clear it all up with his customary quote.
Says he: “The synergy between the worlds of music and visual has never been more relevant, with story-telling visual A&R now an essential part of any successful creative campaign. Our investment in this area will give artists and managers something way ahead of any current offering”.
See, it’s all about synergies and story-telling visual A&R! Consider everything fully explained. And good luck Stefan, we will watch all your multifarious synergistic story-telling visual A&R exploits with intrigue.
