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Universal launches new experimental classical label
By Chris Cooke | Published on Friday 5 July 2013
Universal classical label Deutsche Grammophon has launched a new imprint called Panorama to sign and release music from “innovative artists and unique musical and creative projects exploring new spheres of classical music”.
The team running the new unit say that their first signings, electronica act Schiller whose new release ‘Opus’ features Deutsche Grammophon artists Anna Netrebko, Hélène Grimaud and Albrecht Mayer, is a perfect example of the sorts of artists likely to work with the new venture.
Deutsche Grammophon President Mark Wilkinson told CMU: “Our goal is always to deliver incredible and innovative music right around the world, and Panorama is our additional new Deutsche Grammophon home for creative artists and projects”.
Meanwhile Universal’s President Central Europe Frank Briegmann added: “Panorama is Deutsche Grammophon’s new ‘innovation lab’. Besides Deutsche Grammophon’s wonderful and established classical music productions, the label will create new sound-worlds, touching the borders and pushing the boundaries of the classical music genre”.
