Artist News Releases

Unknown Mortal Orchestra release First World Problem video

By | Published on Wednesday 20 July 2016

Unknown Mortal Orchestra

If you’ve listened to 6 Music lately, you’ve probably got ‘First World Problem’ by Unknown Mortal Orchestra stuck in your head. I’m afraid this really isn’t going to help you get shot of it.

The band have just released the video for the stupidly catchy track, of which co-director and choreographer Kiani Del Valle, who also features as a dancer in the vid, says: “With ‘First World Problem’, I aimed to create a dialogue between both art forms. I wanted the video to be the response to Ruban’s lyrics and musical melodies rather than showing literally what the song is saying”.

“There are always two sides to one story and the video piece is her side of the story”, she continues. “I am a heavy fan of silent films and how unspoken language could add a second layer to the one we speak. The directorial collaboration with James Lees came really organically as we have been planning for a while to do something together. James is really good at storytelling and has a great eye, while I am more abstract and conceptual”.

Watch the video for ‘First World Problem’ here: