UTV expand Signal network

By | Published on Wednesday 8 February 2012

UTV Radio

UTV’s radio division has announced it is expanding its Signal Radio brand across the Midlands by renaming other stations in its portfolio based in Wolverhampton, Kidderminster and Telford.

Signal Radio is one of the original commercial radio stations, based in Stoke On Trent and broadcasting to North Staffordshire and South Cheshire. It became part of UTV Radio in 2005. The brand previously expanded North into the Manchester area via a Stockport-based offshoot service, although that outlet was rebranded and then subsequently sold off to another company.

The latest announcement means that Signal will now branch out South, with the brand replacing existing local stations The Wolf, The Wyre and The Severn, the latter two taken over by UTV just last week. All three of the new Signal stations will carry the same programming, though it’s not clear how many shows will be produced locally, and how much will be syndicated from the Stoke service.

Commenting on the Signal expansion, UTV’s Director Of Local Radio, Calum Macaulay, told CMU: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for [the] March [relaunch] and look forward to launching the new station, with a potential [audience] of over 900,000, to offer a direct alternative to Beacon Radio”.

Beacon is owned by rivals Orion Media and, as previously reported, is also about to be rebranded to become part of the Free Radio network, which will also broadcast across much of the Midlands.

Anyway, that’s enough local radio news, let’s all sit back and enjoy the best radio jingle ever, the Signal Radio anthem of 1987.