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UTV rebrands at the Wireless Group

By | Published on Tuesday 1 March 2016

Wireless Group

UTV Media has now completed the sale of all its TV assets to ITV Plc, making UTV a rather silly name for it to trade under. But don’t worry, they’ve noticed that.

From today the company will be known as the Wireless Group, which was the name of the UK radio business UTV bought in 2005 and which formed the core of the company’s radio division, which is now pretty much it’s only division.

As previously reported, UTV – or the Wireless Group, if you want to be incredibly on-brand – is co-owner of the new national digital radio network Sound Digital, which has just gone live.

A bunch of stations are already broadcasting on the new network, while some of the brand new services are still to launch, including TalkRadio, which will appear on 21 Mar, and the all new Virgin Radio, which will go live on 30 Mar.