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Vevo enhances its Apple TV app

By | Published on Monday 22 May 2017


Vevo last week unveiled the latest upgrade to its Apple TV app, which, says the music video provider, “has a redesigned user interface that blends simplified navigation and improved personalisation to get users to the content they love quickly and easily”.

Launching the new app for users of Apple’s TV system, Vevo boss Erik Huggers said: “Music videos became a cultural phenomenon through the power and reach of television over the last thirty years. In recent years, this platform has lacked the rich and immersive experience that a new generation of viewers demand from their connected devices”.

He went on: “With Vevo for tvOS, we’ve created an environment that allows the music video to shine once again on the big screen, with an intuitive user interface and new levels of personalisation and control”.

Lovely stuff. Features include a new design and layout that gets playlists in front of the user faster, the ability to browse while listening to a playlist, and lots of personalised curation gubbins. The new app went live in Apple’s app store on Friday.