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Brands & Merch
Vice teams up with Dell and Intel for new live music site
By CMU Editorial | Published on Monday 21 March 2011
Vice magazine is launching a new live music website with Dell and Intel called Noisey.com which will stream live sets recorded in the US, UK, Germany, Brazil, Japan, Mexico, Australia and China, making it a rather international venture. At launch it will only feature new acts, though there are ambitions to extend into streaming live recordings of more established talent.
Confirming its support, Intel’s Partner Marketing Group Director, John Gavin, told Billboard: “It’s a great way for us to make a fun and authentic connection with the audience. If we give music fans the opportunity to have this amazing experience, maybe they will think about Intel differently, because without our technology, this wouldn’t be possible”.