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Vick Bain joins Attitude Is Everything

By | Published on Friday 23 October 2020

Attitude Is Everything

Music charity Attitude Is Everything has announced that it has hired the former CEO of BASCA (now The Ivors Academy) Vick Bain as its Interim Director Of Strategy.

“We are delighted to announce that Vick Bain will be working with Attitude Is Everything”, says Director Of Operations Ailsa McWilliam. “Her experience and standing in the music industry will be invaluable in these challenging times. We are excited to be working with Vick and to have the opportunity to benefit from the knowledge she brings to the team”.

Bain adds: “I have long supported and admired the work of Attitude Is Everything, who have done incredible work over the years ensuring people living with disabilities have the same opportunities of access to live music as everyone else”.

“This year has been an incredibly challenging one for the entire music industry”, she goes on, “and therefore I am deeply honoured to be working with Attitude over the coming months at this crucial time, ensuring that equal access remains at the top of the agenda for all venues and festivals when we move towards re-opening”.

In her new role, Bain’s key focus will be identifying new opportunities for partnerships as the COVID-19 pandemic continues and beyond.