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Virgin EMI announce Indian partnerships

By | Published on Thursday 14 July 2016

Virgin EMI

Universal’s UK-based label Virgin EMI has announced two new alliances that will seemingly see the division step up its brand partnerships presence in India. The new partners are Mumbai-based marketing firm Bottomline Media and Universal Music-backed brand partnerships agency Be Seen, businesses led by Tanaaz Bhatia and Vishal Patel respectively.

Virgin EMI chief Ted Cockle is quoted thus: “Discovering individuals of the calibre of Tanaaz Bhatia and Vishal Patel has been a breath of fresh air to us. These two amazing people have totally excited us with a plan and strategy that previously seemed impossible and are connected at the very highest level within the Indian market”.

Confirming the new alliance, Bhatia said: “At Bottomline Media we have successfully merged the two worlds of entertainment and brands keeping in mind the sensibility of both the worlds for the widest possible reach. With Virgin EMI we will bring on-board major collaborations of the best musicians from UK and India. We will also develop brand partnerships for the talent pool of Virgin EMI records in India”.

Virgin EMI’s new branding adventures in the Indian market will seemingly sit alongside the mega-major’s existing division in the country.