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Virgin Music UK launches new electronic music distribution service Parachute
By Andy Malt | Published on Tuesday 18 October 2022
The UK wing of Universal Music’s distribution and artist services division, that being Virgin Music, has launched a new unit called Parachute specifically for dance and electronic music with crossover appeal.
“The growth of dance music over the past year has been undeniable, and at Virgin Music UK we’re proud to launch a new choice for artists and producers alike”, says Virgin Music UK MD Vanessa Bosaen.
The new unit is aiming to put out one release per month and has actually already put out one track pre-launch – Melle Brown’s ‘Feel About You’ – with a Sean McCabe remix now set for release on 4 Nov. Parachute’s first official single, ‘Don’t Walk Away’ by Essel, will be out on 21 Oct.
“Having an independent spirit is fundamental to me at this stage in my career as an artist, allowing me to release music with an open mind and experiment whilst developing my sound”, says Brown. “Working with a label services team like Virgin Music UK has given me support in the right places, but more importantly, the freedom I need at this stage in my career”.
Essel adds (briefly): “I am super excited for this one to land on Parachute”.
