Business News Labels & Publishers

Warner merges its label services divisions

By | Published on Monday 30 July 2012

Warner Music

Warner Music is merging the Alternative Distribution Alliance and the Independent Label Group, its two divisions that offer services to independent artists and labels, the former traditionally focusing on distribution and licensing, the latter on marketing and promotions. The major says that the combined unit, which will use the ADA name, will “provide one comprehensive solution to the indie community”. The GM of ILG, Kenny Weagly, will become SVP A&R & Label Services of the new combined division, reporting in to existing ADA chief David Orleans.

Orleans told CMU: “ADA’s mission is to provide the best possible services to extraordinary indies. It is a mutual choice when we work with a label or an artist, and we build deep, lasting partnerships that help our clients develop long-term careers. Expanding our services means greater resource, broader expertise and more senior level support. This is a clear signal that we intend to stay leaders in our field by investing in our future and the futures of our labels”.

While Weagly added: “The combined entity is the best in the business. Two exceptional teams just came together to create an unmatched business partner for our labels and artists”.