Business News Deals Digital

Warner Music partners with MediaCom to find innovators in digital music tech

By | Published on Monday 27 February 2017

Warner Music

Warner Music UK’s relatively new Firepit Tech division and MediaCom’s also recently launched start-up accelerator Blink have partnered to find new companies which are busy doing some innovating in digital music technology.

The aim of the partnership is to identify start-ups doing interesting things with music, and to then invite them to pitch their ideas. A number of those ventures will then go on to receive support and funding from Warner.

“This project with Blink is just one of the ways that we’re working with the start-up community”, explains Warner Music UK’s VP Digital Emmy Lovell. “We want to support and develop the most innovative companies in the market who are leading the way with smart new thinking. We can work with them in a number of ways – be that offering mentoring and advice, access to music rights and Warner Music’s impressive catalogue as well as financial investment. We’re hoping this will uncover some entrepreneurs who will help us to excite fans and enable them to feel even more connected with their favourite artists”.

Head Of Start-up And Accelerator Programmes at advertising group MediaCom, Justin Cross, adds: “With more and more businesses looking to harness the potential of start-ups, it’s great to see such a prominent name in the music industry investing significantly in the scene. We’re delighted to be working with Warner Music UK’s Firepit Tech to open up a direct route for start-ups into their business and look forward to unlocking opportunities with Emmy and the Firepit Tech team”.