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Warner’s Julie Greenwald to head up new division connecting Atlantic and 300 Elektra labels

By | Published on Thursday 13 October 2022

Julie Greenwald

Warner Music has announced another little structural rejig in the US, with Julie Greenwald becoming CEO of an all-new Atlantic Music Group that will encompass the major’s Atlantic Records US label and its imprints, plus the recently established 300 Elektra Entertainment division.

So, for fans of major label brand names, that means Greenwald’s empire now includes Atlantic, ATCO, Big Beat, Canvasback, 300, Elektra, Fueled By Ramen, Roadrunner, Low Country Sound, DTA and Public Consumption. Imagine all those logos on a big screen – fun times!

She will also continue to jointly lead the Atlantic Records side of that new super division in partnership with Craig Kallman. The 300 Elektra Entertainment side is headed up by 300 co-founder Kevin Liles.

“I love nurturing the next generation”, Greenwald confirms, “contributing to culture, and building vibrant communities for our artists. We have the most fantastic talent at Atlantic, 300, and Elektra, from superstars to baby bands, from expert execs to young people just starting out in the business. I want them all to feel that this is the best place to do bold, brave, creative work, and build real careers”.

“I’m so proud to be in it with them, shoulder to shoulder, every day”, she adds. “I’d like to thank Craig and Kevin for being my partners, Max and Steve for their leadership, and our allies across the industry who help us bring great music to the world”.

The Steve of whom Greenwald speaks is, of course, Mr Cooper, the CEO of the entire Warner Music company (for now), while the Max that she mentions is good old Mr Lousada, who oversees all of the major’s recorded music operations.

“Julie’s a force of nature”, says Lousada, “a fearless champion of original talent, a mentor to countless artists and executives, and the visionary behind game-changing moves, such as Atlantic’s early embrace of streaming and the spin-off of the Elektra Music Group”.

“She’s made artist development an artform in its own right”, he waffles on, “by combining passion and intelligence, gut sense and strategic thinking, the big picture and the smallest detail. This new role only hints at the full scope of her influence and impact across our industry, but it’s still much deserved recognition of her dynamic leadership at our company”.