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Digital
We7 confirm subscription options
By CMU Editorial | Published on Thursday 28 January 2010
We7 have confirmed details of their new subscription packages, which, as previously reported, the Spotify rival’s top man, Steve Purdham, promised were coming imminently at MIDEM last weekend.
There will be two levels to the We7 subscription service, depending on whether users want to access music on just their PC, or also via mobile. The distinction means that the basic We7 subscription service will undercut Spotify considerably, coming in at £4.99 a month. This will provide access to the We7 streaming catalogue via desktop computers without ads.
The Premium Plus service will retail at £9.99 a month and will include use of an app for iPhones and some Android-based mobiles, which will enable use of We7 on the move. Like Spotify, this will include the function to download locked tracks to the actual phone, so that the service works even if wi-fi or mobile reception are not available.
The first service launches on Monday, with the Plus service coming online just as soon as Apple approve the We7 app.
Confirming the new subscription services, Purdham told CMU: “We7 has come a long way in the last twelve months, type the generic term music into Google in the UK and you get 1.6 billion entries and We7 is the number one result. Not bad for an ambitious UK business. The new premium services are about choice for the consumer, in the new digital music economy there is no single business model that fits all, that is why we give consumers the ability to listen to great music how they want, where they want and at a price they are prepared to pay”.
