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Web video advertising boosts sales for Beady Eye

By | Published on Thursday 4 August 2011

Beady Eye

According to web analytics company Buzzdeck, a recent online video banner campaign for Beady Eye’s ‘Different Gear, Still Speeding’ album boosted sales by 80%. Created by Silence Media for ad firm The 7 Stars, the banners allowed web users to expand the ads and view the band’s videos in-page.

In a test of the ads’ effectiveness, all other advertising and promotion was suspended for a period of time. Engagements were then measured against total album sales, which reportedly produced an 80% uplift in sales.

John Leahy of Beady Eye Records told CMU: “We’ve always known there’s a correlation between video banner advertising and sales but with this test we were interested in causality – did A cause B to happen? The results are evidence that video banner advertising has matured into the most accountable and cost effective of the numerous digital advertising techniques”.