Business News Digital

WiMP launches lossless option

By | Published on Wednesday 2 October 2013


European streaming music service WiMP, now operating in five European markets, has launched a premium premium option, offering lossless music at CD quality.

The new option, called WiMP HiFi, will cost twice the current WiMP premium subscription fee, and will be available via the service’s Sonos, Bluesound, iOS and Android apps. It will be interesting to see what percentage of streaming music consumers would pay double for increased sound quality. Previous attempts in the digital market to get more money by increasing sound quality have generally had very limited success.

WiMP has also launched a new editorial feature called High Fidelity which will encourage users to experience featured albums in full.