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X Ambassadors sign to Virgin Music

By | Published on Thursday 25 May 2023

X Ambassadors

X Ambassadors have signed a new deal with Universal Music’s artist services division Virgin Music. Alongside the announcement comes new single ‘Happy People’, the latest in their ‘(Eg)’ series of collaborations, this time featuring Teddy Swims and Jack Ross.

“X Ambassadors are at a point in their career where they know exactly where they are going and what they want in a partner to help them get there”, says Virgin Music President Jacqueline Saturn. “We are THRILLED to have them join Virgin and we will use our global resources to help them reach new audiences and excel even further in what is already an incredible career. We can’t wait to share their new music”.

Speaking about the new single, X Ambassadors lead singer Sam Nelson adds: “Our new song ‘Happy People’, featuring Teddy Swims and Jack Ross, is about struggling to maintain your own health and happiness while constantly being assaulted with images of everyone else’s seemingly perfect lives. This is something we all come up against every day, just looking down on our phones”.

“Having the opportunity to work with Teddy and Jack on this song was a transcendent experience with both of them”, he goes on. “Any time they open their mouths, you just feel so deeply what it is they’re saying and what it is they’re singing, they cannot help but reveal everything to you when they sing and that is golden”.

The band are set to play Lafayette in London on 27 Jun. Watch the video for ‘Happy People’ here: