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Digital
YouTube refines Content ID
By CMU Editorial | Published on Friday 5 October 2012
YouTube has announced some changes to Content ID, the system which makes it easier for copyright owners to manage content uploaded to the video site by third parties in which they have ownership. The Google service says its Content ID service is constantly being refined, but that three key recent developments are worth chattering about.
They include a significant improvement in the Content ID system’s ability to match uploaded content with that registered by Content ID-using copyright owners, and a better system for spotting possible errors in the matching system which might cause a video being uploaded from being unnecessarily blocked. YouTube hopes that its refined system will be more likely to spot such errors, and to sideline such incidents for manual review.
Though perhaps most interesting in the new developments is a new appeals process for those who believe that their videos have been blocked because of invalid Content ID claims. There has always been a system for uploaders to dispute blocks, but the latest changes will give some disputers the option of appeal if their disputes are not accepted at first instance.
Full info on all this was posted to a YouTube blog earlier this week.
