YouTube three times more popular for music than download sites

By | Published on Friday 14 January 2011


Did you know that web users are three times more likely to access a song on YouTube than to buy the track from an a la carte download service? Or, rather, three times as many people use YouTube for music than download services? What do you mean “well, duh, of course they do”?

Well, an obvious fact it may be, but it’s also one of the key findings of a Digital Music Consumption & Access report prepared by research types Nielsen for this year’s MIDEM conference.

Other random stats in the survey include that of the 26,644 people surveyed 27% use MP3 players of some description, 30% listen to music on their phones, 36% use streaming services on their PC, and 35% access music via social networking sites.

You can download the whole report here.