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Brian Eno and Karl Hyde make a virtual reality app

By | Published on Thursday 22 May 2014

Eno & Hyde App

Ambient highwayman Brian Eno and his pal, Underworld’s Karl Hyde, yesterday released a free iOS app in correlation with their newly-released joint LP ‘Someday World’.

Hyde and Eno, both expert in the app field already, Brian having developed various digital tie-ins in recent years, and Karl having done that cool in-car app prototype – were inspired to create this new app’s ‘augmented reality’ by a set of guidelines they’d written whilst making ‘Someday World’, one of which was “build cities on hills…”.

They then teamed with Holodecks boss Lukasz Karluk and design studio Toby And Pete to translate that idea into the app, which links, via the iPhone’s camera, to the label on the vinyl edition of the LP (or the digital equivalent of that), and then makes rows of mini building-like shapes – or “outsider architecture metropolises” – rise up in time with ‘Someday World’ track ‘Strip It Down’.

Download the app at no cost via this iTunes link, and preview it via this trailer: