Artist News Releases

Hannah Diamond returns with new single

By | Published on Monday 10 October 2016

Hannah Diamond

Hannah Diamond is back. The, er, diamond in PC Music’s crown has released her first new single since 2015. The track is taken from an EP due for release later this year.

The new song, ‘Fade Away’, doesn’t quite reach the heady heights of her breakthrough hit ‘Pink & Blue’, but frankly what could? Nevertheless, it might still be a sign that there’s some life left in the old PC Music bellows.

“‘Fade Away’ is kind of about that horrible feeling you get in the bottom of your stomach when you can tell someone’s feelings for you have changed”, says Diamond. “It’s about trying to work out if it’s because of something you did or said, and worrying about not being good enough. It’s also about realising the person you are with likes the idea of you, or the idea of being in a relationship with you, more than they actually like you as a person. At the same time it’s about letting go of those horrible feelings and self doubt and moving forwards”.

She continues: “The inspiration for the track comes from things I wrote years ago in my old diary, but also ties in with things that had been going on in my life when AG Cook and I were writing it. It’s a bit sad, but sometimes I feel like telling the whole world how you feel can be really empowering – it’s like deleting it, or transforming it into something fun and positive”.

An interactive micro-site acts as the artwork for the track, she explains: “I really wanted to take the idea of a single cover to the next level, so rather than making one image I shot an entire editorial to accompany the track. I tried to really push the images as far as I could, both technically – in terms of the compositions, post production etc and conceptually – starting to play with a sense of narrative in them. That’s an approach I’m going to carry over to the EP I’m working on at the moment, and then with the album/magazine I’m planning to release next year”.

Watch the lyric video for ‘Fade Away’ here: