Business News Digital

Sainsbury’s to close digital entertainment service

By | Published on Thursday 22 September 2016


Supermarket chain Sainsbury’s has announced that it has begun closing down its Sainsbury’s Entertainment On Demand service, which offers music, movies, TV shows, books and magazines in, like, you know, super duper digital formats. It’s the future.

Or maybe the past. In a statement, the company said: “We have made some great progress and learnt a lot about the digital entertainment market. However, following a detailed review of our service we have made the difficult decision to close Sainsbury’s Entertainment On Demand and focus on our core businesses”.

Different parts of the service will close at different times over the coming months – the movies and TV section having already gone – before a complete shutdown on 1 Dec. Its digital music store, which was only relaunched in January, will cease to sell downloads on 1 Oct, with its associated mobile apps going offline on 30 Nov.

Unless of course, as it is prone to do with British supermarket-owned digital music platforms, Guvera decides to buy the Sainsbury’s download store. Then it will close on 2 Oct with apps going offline on 1 Dec.

Don’t worry though, as far as we know vinyl within Sainsbury’s actual supermarkets is safe. News that I’m sure will please audio enthusiasts everywhere.