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Wasserman launches revamped marketing and digital division
By Chris Cooke | Published on Monday 8 August 2022
Booking agency Wasserman Music last week announced the launch of an all-new marketing services and digital strategy department which will offer, well, marketing services and digital strategy, obviously. Though, if you’re looking for something more precise, I can tell you that includes tour marketing, ticketing and livestreaming type stuff.
The new unit will be led by SVP Marketing Sam Alpert, and will see the agency’s existing marketing team joined by some new executives, including Sam Benfey who will be focusing on various digital opportunities for the agency’s clients and Mary Pryor whose focus will be all that Web3 nonsense.
Alpert says he “couldn’t be more excited” about having Benfey and Pryor join the company, and “to have their expertise and connections available to our agents and artists”.
He then adds: “Using Wasserman Music’s successful tour marketing model, this expansion into digital strategy, ticketing and live streaming allows us to continue to super-serve our roster. The integration and internal collaboration between departments will open the door for countless new opportunities and provide additional resources, knowledge and perspectives for our artists in their touring careers and far beyond”.
Wasserman Music was launched in the US last year, of course, after the Wasserman sports marketing and talent management firm acquired the American music division of the Paradigm talent agency. It then also acquired the UK-based music division of Paradigm – what was previously the Coda agency – earlier this year.
